Sunday, June 15, 2014

3MC Meeting Notes 5-28-14

It’s on! I will be buying the donuts and coffee; if you want breakfast, it’s on you. We will be getting together, as usual, at the Gold Coin around 8:30. As usual, there will be NO AGENDA! Just conversation. There is a lot going on, of course; the Flash Mob has been a “headline” event, Walt’s award and the BOS recognition of the Multi-Media Department (wow), the “ton” of projects working their way through the system, the end of the school term and “summer fun”, new faces and ideas, the new Multi-Media Studio, Mariposa’s own community TV......... It just goes on!
 
The meetings typically last about an hour; everyone has a lot going on. I, of course, will try to write up something that summarizes what we’ve talked about but the REAL objective here is to “connect” face to face. WE are making a difference! We see/hear it in Old Town every day. I’m getting a lot of positive feed-back about the Central Valley Buzz/Old Town Mariposa show and our Internet “numbers” are growing! As a “promotion” for Downtown Mariposa, the Gold Coin’s business is doing well as a result of this “investment”. I think that it has raised the visibility of the downtown in general and has complimented efforts by Sue Carney, the Chamber of Commerce and the Tourism Bureau. The feedback I’m getting, from out-of-towners, is that Mariposa is a much more interesting place than they understood or expected! The reality is that OUR Multi-Media “tools” are working. We’ve just begun to understand the real potential of the effective use of this communications technology!
 
I’ve pulled together an update to my “Old Town” show schedule (see attached). I thought I would share it with the group (looking for ideas-suggestions). Note that the concept is driven by the “Inbound Marketing” approaches to “Content” creation; I’m using the Coin in the background but the show is about MARIPOSA in general and “Old Town” Mariposa specifically! The latest “show” focused on the John Muir Festival and Internet “links” are:
 
I’ve been posting all of these video’s on my Old Town YouTube site https://www.youtube.com/watch?v=6BBEpjsvrr4
 
I even have video links built into my Web Site: http://bettsgoldcoin.com/  (thanks Carol!!!) Walt has been posting video stuff on his YouTube sites and we’ve linked to these sites as well. After two years, we’ve developed some pretty good “posted” library stuff and we have amassed a pretty large “stock” of file resources that we can apply to new projects as they develop! Of course there are several “new” applications for this “content” including I-Books, I-Beacons, and other Internet based communications systems. 
 
My point in putting all this in this e-mail is that there is a lot going on! We are making a huge impact and I THINK we should spend at least a little time Saturday talking about the “image” that we are getting out there!
 
We, individually & collectively, are making an impression on the world out there (and on OUR OWN Community) and I think we might spend a little time talking about the “quality” of that impact!
 
Of course, the “meeting” or gathering or whatever you want to call it, will take it’s own direction, as usual. Now you know that I will try and “steer” the discussion (a little) to get to my concern! Have a good day and see you, hopefully, Saturday morning!
 
Bob

Robert Borchard
Bett's Gold Coin
4850 Morningstar Ln.
Mariposa, CA 95338
Phone 209-966-3412
Cell 209-617-8366

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