Saturday Morning 6-14-14: 6-14-14 3MC Meeting Agenda

Saturday morning (6/14-14), 8:30 Coffee and Donuts at the Coin Multi-Media Group “gathering”.

Phew, what a week! Last weekend our little “village” was packed with people; “locals” and visitors alike. We, at the Coin, had a great weekend; perhaps one of the best since we opened the doors! The odd thing was that there was nothing really special going on! The opening night Music on the Green was well attended and, overall, the town “rocked”! It has not really slowed down this week and we expect this weekend to be a repeat performance! Folks are “discovering” Old Town for what it is I think and our little promotion effort, in conjunction with the overall efforts of both the Tourism Bureau and the Chamber, are paying off. Our little multi-media TV show is a hit and our “numbers” keep improving on both our Old Town Web sites. https://www.facebook.com/OldTownMariposa?ref_type=bookmark and https://plus.google.com/102820018984171251854/posts?hl=en. The views on our shows, on YouTube, have really started to take off!

John Muir Trail Show-128 views in two weeks
Music on the Green Show 138 views in one week and
Thursdays Mariposa Wagon Train Show-91 views in ONE DAY!

Next week we do the Football Hall of Fame with Trace DeSandres and the following week we will be have Brian Bullis talking about the Mariposa County Friends of the Fair. Brian has developed a little “slide show” to go along with his appearance that shows off the “Sausage and Suds” fundraiser for the Fairgrounds. This week, Chuck Leonard went on the Web and pulled a Music on the Green video from a Snail show and “amped” up our little program with a little preview of this weekend’s performance on the Green! By the way, Chuck is recovering, in the hospital, from a torn artery. We have a stand-in host, Mike Scott, for the Buzz program until Chuck can return. Chuck, based on latest reports, is doing well and his little “stroke” did not cause any permanent damage! We should be back to “normal” in a few weeks.

On other projects, Damian and I have been dealt a little setback; our Featured Artist, John Bruce fell and broke his hip and is in the Hospital in Fresno. This will set us back with respect to “interview” videos. I spoke with Terry Silk about the Coulterville Video and he has not seen the updated product as of yet. We a looking forward to getting this Hebern Class project out in the public arena soon. School is out, of course, so whatever was in process at the Multi-Media Class is going to be put off until next year EXCEPT the Flash-Mob project for the Chamber. Walt will do the final edit on this video BEFORE he takes off to do a little (one month) research on multi-media techniques in Europe! We have a MAJOR event, with respect to Walt’s Class and Their Multi-Media Award! We need to plan some “public” exposure of this recognition our High School has earned SOON! We also need to talk about progress on our Studio project with the Epic group. One thing that we need to put on someone’s list is a LIST of our needed equipment/software. Jon Corripo suggested that we look at “Wirecast” as a mixing software and I’ve found out that this is the software that they use down at the Valley Buzz show to produce their programs. This “studio” produces a show for “live” TV from the Tower District; we could do the same thing from Old Town Mariposa! Ain’t technology Great!

On the Coin front, we are moving forward with our I-Beacon application. We’ve had some setbacks with the technology but we are moving forward. We will have three beacons, in the Coin and each one will tell a little different story. The first one will focus on the Coin and our menu. The second one will focus on our Gold Coin Gun Collection. The third will focus on the walls, art, and history of the Coin. These little “shows” have great multi-media potential and are the perfect compliment to our “Gold Coin Scrapbook” which gets a lot of use around our establishment. I’ve attached a copy of the DRAFT “WiFi” booklet that we are developing to “tune” our customers into these multi-media resources.

We will be updating the Scrapbook this summer and we are also looking at converting some of this “content” into other E-Book documents that can be adapted to use by tablets and hand-held devices. Part of our overall (inbound) marketing strategy, at the Coin, is to have the resources that our “connected” customers use! Our visitor market in Asia, Europe, LA, SF/Santa Clara Co. are all very knowledgeable about how these telecommunications devices work. With our little application of these technologies, and our little WiFi booklet, we can help our “local” population gain sophistication with the latest communications technology! Right now we ARE a “connected” community, as demonstrated by the success we are seeing with our little Valley Buzz show! Our “content” resources are growing with our “Inbound” marketing focus and life is good. I met yesterday with one of my FUTURE guests on the Old Town Show, Dibbie Croft from the Merced Sun Star. We were talking about what is going on HERE and I told her that I would send her a little write-up that I did, as part of our Coin Business Plan, on Inbound Marketing. I’ve decided to attach it to this post for all to look over. These are, of course, my thoughts and we can talk about “evolving” this concept of marketing, BUT, the role of multi-media in this marketing approach is clear! This document was something that I worked up to try and explain to Walt’s class about HOW we were using THEIR work. Frankly, it was much too complicated and I need to rework it but it does explain the Inbound/Outbound marketing concept and that’s my objective here!

Also, attached is the little No Film School news letter I get. Some fun things for your exploration pleasure. See you Saturday morning otherwise stay in touch. There is a lot going on and this summer looks like it’s going to be busy! Bob

Robert Borchard
Bett's Gold Coin
4850 Morningstar Ln.
Mariposa, CA 95338
Phone 209-966-3412
Cell 209-617-8366

From: No Film School

Sent: Thursday, June 12, 2014 4:17 PM

To: Robert Borchard

Subject: ADV: This Week's Updates - June 12, 2014

Robert -

Here's what you might've missed at No Film School this week. Brought to you by:

Clips for making the world's most Generic Brand Video. Or something slightly more distinctive. Stock footage from Dissolve.

Hope to see you on the site!

-- Ryan Koo and the No Film School team

Like us on facebook: http://facebook.com/nofilmschool
Follow us on twitter: http://twitter.com/nofilmschool

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No Film School
NONETWORK, LLC
PO Box 4668 #39920
New York, NY 10163-4668

Saturday Morning 6-14-14

Sunday, June 15, 2014

6-14-14 3MC Meeting Agenda

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